Boxing day sale
Boxing day sale

Boxing Day Sales 2023: Where Can UK Shoppers Get The Best Deals

20th December 2023

As the festive cheer of Christmas fades, the Boxing Day sale awakens on December 26th. Steeped in tradition, this day originally began as a way to show gratitude and appreciation to servants and service workers. People would give food, money, or other necessities to these workers after Christmas.

Fast forward to today, and Boxing Day has evolved into a public holiday, synonymous with major sales and discounts. It’s a day when both online and physical stores offer a lot of discounts. You can take advantage of these sales by visiting stores, or looking for Boxing Day sales online.

Here are a few tips to look out for.

Tips for Boxing Day sales

Research before you buy

Knowing about the different offers will keep you ahead of the game and may even save you from potential marketing tricks.

Retailers often use tricks like time-limited offers to encourage you into impulse buying. This can cause regret later. To avoid that, make a budget and write down what you want before shopping in stores or online.

Look for honest reviews to create a shortlist of the exact items that you are after. This way you can stick to your plan and avoid unnecessary purchases. This will protect you from overspending.

Shop around and compare prices

It is advised not to fall for a deal just because it promises big savings.

Research on the Black Friday deals from last year shows that 98% of the products were cheaper or had the same price at other times. But none of them were exclusively cheaper on Black Friday.

To verify if a discount is real, use price comparison websites. Some examples are,, and for Amazon. These sites show you the price history of a product at different stores. This might help you determine if the deal is good.

Check on new retailers (they may offer better deals)

Exploring smaller brands could land you better deals. While it's true that well-known names have their place, sometimes the lesser-known brands offer quality products at competitive prices.

Before buying something on sale, it's a good idea to check other stores for lower prices. Take a moment to shop around and compare prices. If you're at a physical store, a quick online check on your phone can do the trick.

Consider asking if a retailer will match prices, especially during January sales.

When you come across a retailer or brand you don't know, make sure to check if they have quality products and good customer service. Not every unknown brand is a no-go. But there's often a reason why some names are household staples while others only pop-up during sales.

Check if the deals are as they are advertised

When shopping online, especially during sales, be cautious before clicking that buy button. Fraudsters often target bargain hunters.

Stick to trusted websites for online shopping. Before using a new site, read reviews on platforms like Trustpilot to make sure it's trustworthy and not a scam.

Avoid direct money transfers to sellers, and always be sceptical if a deal seems too good to be true — it likely is. If you do fall victim to a scam, notify your bank promptly and report the incident to Action Fraud.

Stay alert to keep yourself safe while shopping online and avoiding possible losses.

Check if you can get refunds

Make sure you know your rights for returns. The rules are different for in-store and online purchases. Here are some pointers that might help you:

  1. You can't always return non-faulty items to a physical store; it depends on their return policy.
  2. Make sure you know the store's return policy. Find out if they give refunds, store credit, or exchanges.
  3. Online purchases fall under the Consumer Contracts Regulations. You can change your mind and ask for a refund within 14 days of delivery. After that, you have another 14 days to return it.
  4. During holidays, many stores extend their return period.
  5. Make sure to check a store's returns policy before you buy something. This way, you'll know when you can return it and what to do.

Where can you get the best Boxing Day Sales offers in 2023?

Here's a sneak peek into some exciting offers:

Fashion Deals:

  • Boohoo: Get up to a whopping 75% off as part of their 'sale season' promotion.
  • Next: At least 50% off on most items.

Fitness Offers:

  • Sports Direct: Many deals, including over 50% off branded trainers.
  • The Gym Group: Score up to 50% off your new gym membership for the new year.

Electronics Bargains:

  • HP: Up to 40% off

Beauty Savings:

  • Dyson: Savings up to £150 on all its products
  • Boots: Multiple freebies and discounts on gift sets and fragrances
  • BeautyBay: Expect up to 65% off essential beauty tools and festive glitters.
  • Adore Beauty: 20% off select fragrances

Wrapping Up

Boxing Day is a wonderful chance to make the most of post-Christmas shopping. From showing gratitude to people who help you, to a retail celebration, this day has evolved a lot.

These tips will help you make sure that you make the most out of these sales.

Here's to a stress-free Christmas 2023!

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